• Not using Ancient and Endangered Forests in their packaging and textiles
• Speeding the uptake and development of innovative Next Gen Solutions 
• Supporting big gains in forest conservation, in line with the global goal of Nature Needs Half
• Advocating for sustainable production and conservation

Through this collaboration, forward-thinking businesses are increasingly shifting to smarter, eco-friendly alternatives to forest products — and becoming champions for the natural world.

Together, we are making the dream of vibrant forests, a stable climate, and climate-resilient supply chains a reality.